Tips for Effective Ecommerce Web Design That Brings You Sales
Many Business owners are sometimes so focused on grabbing the attention of search engines that they tend to fall into the pitfalls of being one of the common websites available around. For instance, let’s say you can easily attract thousands of visitors a day, but there is a low conversion rate, 4-5 sales a week!
This is all because you might be having too much clutter on your homepage, or you are linking endless products on several pages. SEO can fetch your customers, but effectively designing your website that suits your eCommerce business best can help boost your sales for up to 300% in just two weeks!Read More
Websites are kind of useless. There’s so much great web content and design out there, but the ways in which they are being experienced are not being maximized. – Dhani Harrison
Here are worth considering tips you can consider for eCommerce web development to boost your sales:
Keeping the Targeted Audience in Mind
Even available information on your website, from the product images to about us to contact forms, everything tends to encourage the user to make a decision. That is why you should keep the user in mind with every single decision you make, especially when it comes to eCommerce web design. Here, the user experience plays a vital role in turning your potential prospects into loyal customers.
If you are not sure that your website has a good user experience, try getting a second opinion by soliciting a friend or your business partner to look over your website. Let them rate your website on usability, navigational ease, graphical appeal, along with overall satisfaction.
Using a Simple Website Design
A website with minimal elements is consistently rated as more appealing visually. They are more trustworthy than other complex websites. So, in case you want to optimize your eCommerce website to increase the rate of conversions, try ottawa website design services to simplify the same.
Here, to simplify the design of your website, take away the non required information along with using a minimalistic theme with several white spaces.
Establishing a Solid Brand Image
Here, one thing you must consider is that can eventually build or demolish your eCommerce store is the way you represent it in front of your audience. Remember a brand is something that people like to link with. However, it differentiates you from your rest around the market. Also, when you are developing a website, you need to put equal thoughts so as to defining web design and marketing. Try to infuse your brand into every element available on your website.
There are several counterfeit websites on the internet as well as brands that are only the elements that can help to differentiate the most credible websites. Branding helps you to build trust and initiates sales on an eCommerce website.
High-Quality Graphics and Photos
This is possibly the biggest point for online users is that they cannot see the products physically as they can do by visiting a physical store. Here, to ease this pain point- you can add high-quality graphics and graphics to enhance the product appearance on the same.
Having high-resolution graphics and photographs is an absolute must. If there is any sort of blurriness or pixelation can turn your image brand’s image down and the customer will go away.
Add User Reviews or Testimonials
Around 61% of your online shoppers prefer reading customer reviews much before making a purchase. You can use this feature to your advantage by including the reviews along with testimonials on your website like ottawa web development agency did. Here, customer reviews play a major role in promoting sales as well as conversions.
One effective eCommerce web design strategy is to add product-specific reviews under every product’s description.
Video Source: Muhammad Saad
Be Upfront and Honest
They say honesty is always the best policy. So, when designing an eCommerce website, remember to be upfront in terms of the services and prices you are offering. Therefore, do not try to hide the information or make it hard for your customers to find a specific product on your website. Hiding the price and related information can make your customers go away and they end up buying the same from your competitor.