The field of web page design and development is presently not able to keep up with the latest devices at the highest resolutions. Developing a different version that is best suitable for the gadget along with perseverance is not only unrealistic but also impossible to execute.
With the increase in usage of smartphone users worldwide, responsive website design is a must. Before expanding the responsiveness of the web design, let us see what exactly the responsive web design really is.
I love the idea of web design that maximises expressiveness over functionality. – Porter Robinson
What is Responsive Web Design?
A responsive website is one that has a complete flexibility layout that allows it to adjust according to various screens and their sizes. Therefore, a responsive website simply means a website that responds accordingly and resizes automatically as per the device you are using to view it whether it is a computer, smartphone, or tablet.
However, the main aim of this web development is for website content to concentrate differently depending on the screen size as well as the devices. A responsive website offers the elements as following:
- Clear and readable content without zooming the same.
- Adequate white space.
- No horizontal scrolling.
Benefits of Mobile Responsive Design
The first and foremost benefit of a responsive website by web development calgary is the ease-of-access on various devices available. Responsive design is the best way to refine the content on your website. You just need to make sure that individuals using a smartphone are only seeing the most crucial information.
Incorporating the Google algorithm update, a responsive website tends to increase the visibility on various search engines- as it is mobile-friendly! The other advantages of having a responsive web design include the following:
- It supports multi-devices to provide a seamless and consistent experience. This is to make sure that users returning from your website using a different device can access the same information easily.
- It also provides the easiest website management. Here, a responsive design means that you don’t have to worry about upgrading your website to several versions.
- It offers enhanced ranking in terms of SERPs. Google recommends that using a responsive web design that can support various devices or screen sizes and more. According to Google, around 50% of its searches are performed using smartphones.
- The responsive website provides you with future scalability. It also provides you with liquidity, as you can easily scale the website up and down as required to fit into various screens. Furthermore, this means that companies with responsive websites can effectively respond to new devices having a design suited to a variety of screen sizes.
Let us take an in-depth look at every one of these five benefits so you can learn a little more about the same:
Affordability
Maintaining a separate website for your smartphone along with non-mobile users can get expensive. By using a responsive website, you can save money by removing extra costs and paying just for mobile sites. Here, you will only invest in a single website to attract your users.
Enhanced User Experience
The user experience is a very important aspect of a good website. Here, as an owner, you would want the audience to like your website. And to do that you need to make sure that they do visit you back soon. If a user visits your website using a smartphone, and it takes time to load or do not have the proper resolution, it can make your brand a little unprofessional. Well, no one likes to do business with a company with an unprofessional outlook. A responsive website offers a much better user experience and can encourage the audience to use your services.
Accessibility
With a responsive design from website design calgary, you can easily make changes easily and efficiently. Here, you need not worry about upgrading a section or two on the website. This flexibility provides you with a huge benefit, especially when you just want to create a quick design tweak, or even fix an error in the content of your website.
Easy to manage
Many businesses, especially the start-ups- do not have much time to update or refurbish the look of their website. But, with a responsive website, it is not a compulsion to hire a designer, as you can easily make the changes by yourself without any hassles. In addition to this, just with a single website, you can also manage other aspects like branding, marketing, and more easily and professionally.
Video Source: Monarch Web Design
Making the Most of a Responsive Website
Responsive websites are not only low maintenance, but it also offers flexibility, veracity, and great user experience. Therefore, if you want to make your business stand out, you should consider contacting a professional web development company that can help you with the unique yet intuitive website. In case your responsive design is not able to convince you to try making some changes in terms of the designing- and let it do wonders in terms of traffic generation. Lastly, responsive design is quite a crucial part of any web strategy- and you should consider it important too!
